Starbucks has released an app that will allow users to find their nearest outlet, details about whether it has a drive-through facility, and the nutritional details of its drinks. U2 has released their U2 Mobile Album app, which tells users the group’s latest news and messages them when a new blog is posted by one of the band members. How could a mobile app help engage with your customers?

Mobile apps provide brands a plethora of opportunities to reach mobile users. They are essentially mini-programs, apps (an abbreviation of application) allowing users to download their own collection of favourites and store them on their phone. Many are free; others cost a few pounds each. The average iPhone user is downloading 10 new apps every month, and spending 30 minutes a day using them.

It is the internet made easy on a phone!

The app market is evolving fast. Some apps are starting to use “push” technology to alert users when they have new content (or stories in the case of news apps). This means that rather than the phone having to check online for updates, the provider sends an update to a subscriber’s phone the second it becomes available.

Click here to find out how we can help you integrate the mobile explosion into your marketing mix.

Tags: apps software developers, cheltenham, london, marketing agencies cheltenham, mobile app developers

This entry was posted on Thursday, January 7th, 2010 at 12:11 pm and is filed under The Apps Farm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.