For some months now, we have been working with Tenby businessman, Oliver Booth (pictured below) and the well known London businessman, Dominic Spencer Churchill, to prepare for the launch of a national chain of food outlets, branded The Pembrokeshire Pasty & Pie Co.
All the products and fillings are made, grown and reared on Pembrokeshire Farms or seas. The first outlet is opening in Tenby on 1 March, followed by Cardiff two months later and an ensuing roll out across England.
We are anticipating considerable media interest following five themes:
- The outlets are championing Pembrokeshire
- We are resurrecting The Pembrokeshire Pasty recipe
- We will be doing battle with the very different Cornish pasty
- That this is a good business news story marking the launch of a new High Street brand
- The passion and social profile of the respective owners.
We look forward to keeping you informed as this story develops. In the meantime, download our blueprint document here.
Tags: cheltenham, fast food branding, marketing agencies cheltenham, marketing for retail brands, pembrokeshire farms, retail launches, retail packaging design, shop design, welsh food
This entry was posted on Monday, January 18th, 2010 at 3:44 pm and is filed under The Marketing Farm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.