Delivering video content over the internet is becoming more and more common as broadband speeds increase. People like watching television! And video is still one of the most engaging and powerful ways to communicate.

The internet is displacing TV at a rapid pace. In a recent survey, it was found that:

• 50% of those questioned who were aged 12-64 reported that they watch online video weekly
• 11% of those watch online video daily
• 28% of those surveyed who watch online videos report watching less TV as a result
• 19% of those watching online videos report regularly sharing a link to the video

Source: Frank N. Magid Associates

Snack-sized content

Marketers must now adjust their advertising to fit this growing interactive mode and understand the consumer appetite for snack-sized content. Online video is a powerful marketing vehicle for brands wanting to reach consumers who no longer watch as much television – and even fewer TV commercials.

We have invested in video broadcast equipment and software to ensure the creative processes, editing and production abilities rest in-house as technologies converge. With trained staff and kit on hand, we are well placed to incorporate elements of video into website flash work etc without layering costs.

Tags: cheltenham, marketing agencies cheltenham, video production

This entry was posted on Monday, January 18th, 2010 at 3:43 pm and is filed under The Video Farm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.