E-book fever has well and truly gripped the publishing world, with national publishers forecasting that by 2020 50% of books will be read online. We are delighted to be now working with specialist book publishers to help turn the threats represented by the opportunities of the new digital era into tangible opportunities.

The digital revolution is not to be feared, but instead a key time to grow your business.

Threats

The threats are very obvious. With the growth of e-books, authors can bypass publishers completely, with Amazon offering authors 70% of royalties if they self-publish with them. Authors are demanding higher royalties. Martin Amis, amongst others, is backing a campaign for authors to get 75% of royalties.

But, ever pragmatic, as marketeers we consider these technology led opportunities. DisplaySearch predict that by 2018, the global revenue of e-book readers will reach 5.8 billion – a huge increase from just 264 million in 2008. There are clear opportunities for the publisher to become the author’s agent and increase revenues and sales with a greater range of titles, increased profit margins through direct online sales, and reader dialogue.

The shift from physical to digital publishing may be challenging, but, with the right tactics and a cunning strategy in place, we believe publishers are set to reap the rewards.

How Can We Help?

• Marketing strategy
• Brand and web development
• E-book stores
• Ebook publishing
• Author micro sites (with dedicated CMS systems)
• Reader forums and online participation
• Mobile Apps (inluding Blackberry and iphones)
• Results led search optimisation campaigns

Tags: cheltenham, ebook publishing, help for publishers, marketing agencies cheltenham, marketing publishers, publishing trends, websites for book publishers

This entry was posted on Thursday, May 13th, 2010 at 10:30 am and is filed under The Apps Farm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.