Never have so many cameras pointed at two pasties before. The Royal Taste Challenge was the pinnacle of a year’s brand and retail development for the Pembrokeshire Pasty & Pie Co., following our initial meeting with Tenby businessman, Oliver Booth, at which he had an idea about a pasty shop…
We invited two passionate Cornishmen up with the best Cornish pasties they could find for the Royal Taste Challenge!
We secured considerable press exposure, highlighting the credentials of The Pembrokeshire Pasty against the established Cornish variety.
The advantage of using The Marketing Farm – creative ideas seamlessly integrated across all marketing disciplines.
Powerful Branding
We developed a striking logo and consistent branding underlining the brand values we identified as part of our master marketing strategy plan. This is reflected across all packaging and design elements.
Distinct Design
We also designed the colour scheme and frontage of their very first shop, the first of a planned national roll. This opened in Tenby on 11 March with the Pembrokeshire flag proudly fluttering in the wind.
National Headlines
Our February media launch generated headline coverage across Wales, commanding interest from picture agencies, national and regional press, radio and TV. More here
Successful Event Management
Their Royal Highnesses visit to The Pembrokeshire Pasty & Pie Co. shop in Tenby on 30 June 2010. The Prince of Wales and The Duchess of Cornwall met the Directors and the team, visited the shop and of course sampled some of the delicious pasties.
Media Hook
We arranged a real taste challenge outside the shop by tasting both, The Cornish and The Welsh pasty, to express the friendly rivalry between Cornish and Pembrokeshire pasties.
Effective Consultancy
After the success of the launch of the first store in Tenby and in the lead up to the opening of a flagship store in Cardiff, Pembrokeshire Pasty & Pie Co. have opened a new branch of the company, Pemby Foods, with the help of The Marketing Farm.
All of their delicious pasties and pies will be made fresh daily on a farm and distributed to supermarkets and wholesalers. We aim to bring a taste of Pembrokeshire across the country.
Market Growth
The Marketing Farm continues to direct and manage all the marketing, brand and design development for this ambitious company to help them develop a national network of pasty and pie stores across UK and enter the retail market.
Further information
Please read our latest blueprint.
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