Customised, relevant and up-to-date newsfeeds on a website will improve your search engine ranking and provide a solid connection with your market.  Unique news feeds can also be exploited across other platforms and distribution channels including RSS, email marketing and PR campaigns.

The Benefits of News Feeds
Instant delivery of unique, relevant and topical news feeds will ensure your website is always up-to-date. Those who want to read your articles will keep coming back increasing the number of repeat visitors. Your site will also be seen as the place to go to for news about your industry. With the articles residing on your own website, there will be no need for any more external links to news articles, keeping your hard-won customers on your site.

• Be seen as an ‘authority source’ for your industry
• Important keywords can be included in xml and in the article body copy in order to help identify news pages to the search engines.
• News articles can link to the most profitable internal website pages to aid navigation for readers and to direct web crawlers.
• News can be automatically reformatted for clients, subscribers and readers in the form of an e-newsletter to encourage traffic back to your site.
• News pages are dynamic, which helps search engines regard the site as current.

Levels of service

Research and copywriting For Unique & Frequent Content
We will plan, direct and commission relevant freelancers to prepare unique articles for your site, relevant to your strategic objectives and your specific audience.  Articles are not duplicated in the same form across the World Wide Web, which is important to search engines seeking high quality content.

You, as the client, will have full control over the types of stories written. You can change the brief at anytime and we will ensure that all news feeds will conform to and change with your SEO strategies.

Alternatively, a less expensive system is to publish RSS feeds from news sites.

Publishing
We will develop a system to add a separate static page to your site to encourage search engines to explore and crawl a website more frequently (including important keywords in the news url to help identify the page). Articles can be archived to encourage further crawling of the site, and to provide an invaluable online knowledge resource to site users.

Processing Engine
We can help locate a suitable tailored or RSS feed and develop a processing engine module within your administration console, allowing the site administrator to:

- View all stories
- Search / sort
- Edit / delete / publish/ unpublish
- View how many feeds were received and stories imported
- Persent stats on a realtime chart on the console dashboard

We can also develop dynamic front end photo and video galleries. We can time the delivery of the feed to suit your needs, for example when viewing figures are high or when readers log on in the morning.

Interested?
Please contact us for further information and a range of choices.

Tags: news feeds, newsfeed software, newsfeeds, rss feeds, setting up a newsfeed

This entry was posted on Saturday, August 20th, 2011 at 12:35 pm and is filed under The Marketing Farm, The Media Farm, The Software Farm, The Website Farm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.