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‘The Marketing Farm’ Category

A Right Royal Pasty Tasting

Never have so many cameras pointed at two pasties before. The Royal Taste Challenge was the pinnacle of a year’s brand and retail development for the Pembrokeshire Pasty & Pie Co., following our initial meeting with Tenby businessman, Oliver Booth, at which he had an idea about a pasty shop…

We invited two passionate Cornishmen [...]

A Damn Good Strategy

We have recently completed an overhaul and re-brand of Damn Good Furniture Company.

Next Pie Outlet to Open in Cardiff

We are delighted our High Street client, The Pembrokeshire Pasty & Pie Co., is to open its next outlet in Cardiff this Summer. We direct and manage all marketing, brand and design development for this ambitious company. In March we launched the Tenby shop, the first of a planned national roll out.

Turn Threats Into Your Greatest Marketing Allies!

When needs must, we are all able to work with our competitors and turn threats into advantages. In my opinion, Clegg and Cameron’s remarkable union in government marks the beginning of the end of Britain’s adversarial three party politics. Their pragmatic needs may have led to this unseemly marriage of intentions, but I believe the electorate’s demand for honesty will persuade politicians to adopt this consensual line for the longer term.

ADVICE: How To Grow Strong Marketing Molars

If you have ever suffered a tooth abscess, you will recall the agony of that inescapable throb and ache. You will certainly understand why primitive medicine resorted to a brick on a string to release the pain.
An infection clamped beneath that molar with nowhere to go shakes the very foundations of your jaw and teeth. [...]

Bags of Ideas To Grow Your Business!

Give Your Brand Names The Attention They Deserve

The Marketing Farm works very closely with a Trade Mark and Patent Attorney to ensure that our client’s concepts and brands are properly patented and protected. Making the right choice of brand name and registering your Trade Mark is vital for your business, especially in the current economic climate.

The substantial cost of rebranding and/or legal proceedings far outweighs any short term saving in not carrying out clearance searching and registering.

Here are our four key points to help you select and protect your Trade Mark……

Flirting & Marriage Makes Marketing Heaven!

Have you ever been to a nudist beach? I haven’t. I doubt I would find anyone attractive, when stark naked and all rather obvious (least of all myself!).

Attraction is in the suggestion, not the obvious. When we flirt with the opposite sex, we are tantalizing, exciting, challenging and inviting a response. We are certainly not baring all!

Generating successful media interest in a product, service or business reflects the very best of a successful flirt. The moment a press release joins all the dots and tells the story it is doomed..

The Importance of Branding

If your work colleagues were asked to give a candid and honest assessment of your character and personality, when assured of anonymity, you may well be surprised what was said.

Our perspective of our self tends to be very different to the views held by others. And, such is human nature, often what is most important is not what is said, but what is not said.

All Eyes on Tenby

Stirring up old rivalries and flying the flag…

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