The Marketing Farm works very closely with a Trade Mark and Patent Attorney to ensure that our client’s concepts and brands are properly patented and protected. Making the right choice of brand name and registering your Trade Mark is vital for your business, especially in the current economic climate.
The substantial cost of rebranding and/or legal proceedings far outweighs any short term saving in not carrying out clearance searching and registering.
Here are our four key points to help you select and protect your Trade Mark……
Have you ever been to a nudist beach? I haven’t. I doubt I would find anyone attractive, when stark naked and all rather obvious (least of all myself!).
Attraction is in the suggestion, not the obvious. When we flirt with the opposite sex, we are tantalizing, exciting, challenging and inviting a response. We are certainly not baring all!
Generating successful media interest in a product, service or business reflects the very best of a successful flirt. The moment a press release joins all the dots and tells the story it is doomed..
Our Software Director, Dragos Perca, is growing our Romanian team as we continue to attract high end web development and online software projects. Our latest employee to join The Team is Emanuel Polak, a senior programmer with strong communication skills and a thorough working knowledge of web programming and database functionality. He excels in PHP, [...]
If your work colleagues were asked to give a candid and honest assessment of your character and personality, when assured of anonymity, you may well be surprised what was said.
Our perspective of our self tends to be very different to the views held by others. And, such is human nature, often what is most important is not what is said, but what is not said.
A bespoke online online customer helpdesk can yield many benefits for your customers, your service teams and your management. The Helpdesk we developed for our telecommunications client, Total Ltd., helped them win the prestigious Customer Service Award at last year’s Mobile News Awards!
Stirring up old rivalries and flying the flag…
How did we turn a loss making sawmill into a John Lewis sales success? There was a crisis facing Ireland’s Lisnavagh Estate. Their sawmill could not afford to continue losing money. It needed a new strategy or face being closed down with the loss of jobs and capital investment. And so it was, in June [...]
Delivering video content over the internet is becoming more and more common as broadband speeds increase. People like watching television! And video is still one of the most engaging and powerful ways to communicate. The internet is displacing TV at a rapid pace. In a recent survey, it was found that: 50% of those questioned [...]
Intranet systems are crucial in allowing corporate personnel to access the information they need to perform their tasks.
A properly designed Intranet system allows all its users to communicate easily with each other and as a result, function more efficiently.
