When needs must, we are all able to work with our competitors and turn threats into advantages. In my opinion, Clegg and Cameron’s remarkable union in government marks the beginning of the end of Britain’s adversarial three party politics. Their pragmatic needs may have led to this unseemly marriage of intentions, but I believe the electorate’s demand for honesty will persuade politicians to adopt this consensual line for the longer term.

Have you ever been to a nudist beach? I haven’t. I doubt I would find anyone attractive, when stark naked and all rather obvious (least of all myself!).

Attraction is in the suggestion, not the obvious. When we flirt with the opposite sex, we are tantalizing, exciting, challenging and inviting a response. We are certainly not baring all!

Generating successful media interest in a product, service or business reflects the very best of a successful flirt. The moment a press release joins all the dots and tells the story it is doomed..