As Kerrygold is owned by a cooperative of Irish dairy farmers, the company understands that by working together, great things can be achieved.  The Kerrygold Community Awards have been created to give away £1,000’s to local community projects.

The majority of winning projects are decided by the public who can visit the site, enter their Unique Reference Number (available on special packs and tubs of Kerrygold), and then cast their vote for the project they think deserves a share of the money.  Each time a consumer enters their unique reference number, 10p is added to the Kerrygold Community Fund.

Visit The Site
Our objective was to design and develop a fully interactive and searchable awards platform that is able to process entries and voting in real time, controlled with a full administration console. The site needed to be simple for the user to browse, search, vote and add entries and also easy to manage by administrators and the Kerrygold team. The site has three different phases according to which part of the competition is taking place and has been developed to accommodate an infinite number of entries and generate maximum search engine referrals.

The software build for such a site was complex, with key achievements from our team including:

• Successfully creating a voting system and a commenting system, allowing users to both vote and comment on any project
• Building a system for three different phases of the project, with each phase being activated according to set periods of time
• Designing a money pot counter which is added to each time someone enters a URN
• Ability to search projects based on various criteria
• Creating a powerful admin panel for projects management, comment management, cotes management, media library etc
• The site makes use of PHP, MySQL, Javascript/iQuery/AJAX and CSS

The whole team here at The Farm are very proud of the website so please purchase your pack or tub of Kerrygold butter, visit the website and add 10p to The Kerrygold Community Fund by entering your URN.  You can then cast your own vote for which project you feel deserves a share of The Kerrygold Community Fund!

As well as all this, Kerrygold are also giving away 5 prizes of £2,000 – just enter your URN to be in with the chance of instantly winning £2,000.

Our media launch generated headline coverage across Wales, commanding interest from picture agencies, national and regional press, radio and TV. We even had to bike two pasties to Cardiff for a sameday taste challenge!

Pembrokeshire pasty rivals the Cornish version
Western Mail (more here)

Pasties at dawn as Pembrokeshire firm takes on Cornwall
South Wales Echo

Pembrokeshire to rival Cornwall on pasties
British Baker

Company Revives 900 year old Pembrokeshire Recipe
Western Telegraph

Background

For some months now, we have been working with Tenby businessman, Oliver Booth (above, left), and Dominic Spencer-Churchill (above, centre), to prepare for the launch of a national chain of food outlets, branded The Pembrokeshire Pasty & Pie Co.

All the products and fillings are made, grown and reared on Pembrokeshire Farms or seas. The first outlet is opening in Tenby on 1 March, followed by Cardiff two months later and an ensuing roll out across England. Visit their website here.