We invited two passionate Cornishmen up with the best Cornish pasties they could find for the Royal Taste Challenge!

We secured considerable press exposure, highlighting the credentials of The Pembrokeshire Pasty against the established Cornish variety.

The advantage of using The Marketing Farm – creative ideas seamlessly integrated across all marketing disciplines.

Powerful Branding

We  developed a striking logo and consistent branding underlining the brand values we identified as part of our master marketing strategy plan. This is reflected across all packaging and design elements.

Distinct Design

We also designed the colour scheme and frontage of their very first shop, the first of a planned national roll. This opened in Tenby on 11 March with the Pembrokeshire flag proudly fluttering in the wind.

National Headlines

Our February media launch generated headline coverage across Wales, commanding interest from picture agencies, national and regional press, radio and TV. More here

Successful Event Management

Their Royal Highnesses visit to The Pembrokeshire Pasty & Pie Co. shop in Tenby on 30 June 2010. The Prince of Wales and The Duchess of Cornwall met the Directors and the team, visited the shop and of course sampled some of the delicious pasties.

Media Hook

We arranged a real taste challenge outside the shop by tasting both, The Cornish and The Welsh pasty, to express the friendly rivalry between Cornish and Pembrokeshire pasties.

Effective Consultancy

After the success of the launch of the first store in Tenby and in the lead up to the opening of a flagship store in Cardiff, Pembrokeshire Pasty & Pie Co. have opened a new branch of the company, Pemby Foods, with the help of The Marketing Farm.

All of their delicious pasties and pies will be made fresh daily on a farm and distributed to supermarkets and wholesalers. We aim to bring a taste of Pembrokeshire across the country.

Market Growth

The Marketing Farm continues to direct and manage all the marketing, brand and design development for this ambitious company to help them develop a national network of pasty and pie stores across UK and enter the retail market.

Further information

Please read our latest blueprint.

An infection clamped beneath that molar with nowhere to go shakes the very foundations of your jaw and teeth. That innocent tooth, which has taken years to grow and countless tubes of toothpaste, will probably have to be removed. An infection at the core – at the nerve ending – can destroy all you have grown.

If your marketing strategy is infected with poor information, it will eventually destroy everything you proceed to develop. As any good dentist will say, prevention is better than cure. Although I believe my dentist, Malvern’s Chris Bocking, is the world’s best, I would not hesitate to agree!

Solid information provides sound roots from which a successful marketing campaign can grow. Without this, you risk infection and a costly extraction.

Decisions over potential opportunities, target market selection, market segmentation, planning and implementing marketing programmes, marketing performance, and control should all be underpinned by market research.

These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies, competitor activity, and social and cultural changes.

As if this does not provide enough headaches, we need to add to the mix the complexity of consumers. Relevant information can at least help us more reliably predict consumers’ response to marketing initiatives.

I am not arguing that marketing is a complete science. I would not be so passionate about marketing if it was. However, these are essential questions to ask before committing to any marketing campaign:

Your Customers
What are their locations, age, gender, buying behaviours and motivations?

Competitor information
Do you know their identities, marketing strategies and customer relationships?

Product information
How do your customers talk about your brand, products and service and likely impact of technology developments?

Industry information
What is the big picture? What are the future demand and supply trends and patterns?

Competitive opportunities
What are the under-served consumer segments and unmet consumer needs?

Qualitative research using depth interviews, focus groups, surveys, field tests and observations, supported by primary research yielding new, relevant and specific information will answer the above questions.

The Value of The Smile
I write this from a hotel near our Romanian office where the staff appear friendly and smiling. Last week I stayed at London’s Soho Hotel (a converted multi storey carpark!) where the staff were also exceptionally happy. It seems a rarity in hotels these days, but smile and world smiles with you.  It costs nothing and is a great marketing tool! And lest we forget, a good smile requires healthy teeth!

Matthew Rymer, Managing Director, The Marketing Farm Limited

A website’s success is dependent on the quality and levels of visiting traffic. However, too many businesses fail to have an ongoing online promotional strategy in place, and far too many have been stung by the false promises of so called ‘SEO specialists’ who promise big and achieve little. In this context, we have launched low cost and fully inclusive Search Engine Optimization packages to provide the necessary monthly maintenance, adjustments and assessments to increase online traffic to client sites.

We offer a choice of 12 month packages to ensure a website is successful across all major search engine and social networking sites. All our retained SEO accounts are reviewed by our full marketing team and supplementary recommendations provided free of charge. For smaller businesses that are mostly focused on a local geographical area we will create customised local SEO plans targeting a particular area (town, city, state, country) depending upon objectives. Please contact us for further information and explanations.

Package 1 On Page Optimization

This is executed within the website itself.

• Website Content Analysis

• HTML Code Optimization
• Competitors Analysis - assessing the website’s strengths and weaknesses through deep competition analysis
• Meta Tag Optimization – to identify keyword tags, key phrases and description tags necessary for placing websited at the best position with monthly and seasonal rotations
• Alt Tag Optimization – image word rotation
• Page Title Placements – monthly rotations
• Broken And External Link Report – to make sure website doesn’t have any “dead links” or “broken links”
• Keywords And Key Phrases Research
• Image Optimization And Anchor Tag Optimization
• Robot File Maintenance
• Google Sitemap Maintenance
• Statistical Traffic Reporting And Analysis

Package 2: On Page And Off Page Promotion

These additional services are executed outside of the website.

• Social Networking and Bookmarking – creating and maintaining accounts on Facebook, Twitter, etc.
• Subscribe To Communities
• Business Directory Submission – subscribe to available business directories to help keep businesses at the top search positions
• Article Creation And Submission
• Blog Commenting –posting links to and from blogs, sharing links
• Forum Posting
• RSS Feed Directories – creating  RSS feeds (blog entries, news headlines, audio, video)
• CSS Submission
• Blog Creation – starting and maintaining blogs

Advertising

The Media Farm can also advise on concepts, media planning, design and production for:

• Banner and skyscraper advertising

• Contextual advertising

• Behaviourial targeting

• Semantic advertising

• Floating, expanding and wallpaper advertisements

• Pop-ups and pop-unders

• Video advertisements

• Map advertisements (Google maps)

• Mobile advertisements (SMS texting)