For some months now, we have been working with Tenby businessman, Oliver Booth (pictured below) and the well known London businessman, Dominic Spencer Churchill, to prepare for the launch of a national chain of food outlets, branded The Pembrokeshire Pasty & Pie Co.

All the products and fillings are made, grown and reared on Pembrokeshire Farms or seas. The first outlet is opening in Tenby on 1 March, followed by Cardiff two months later and an ensuing roll out across England.

We are anticipating considerable media interest following five themes:

• The outlets are championing Pembrokeshire
• We are resurrecting The Pembrokeshire Pasty recipe
• We will be doing battle with the very different Cornish pasty
• That this is a good business news story marking the launch of a new High Street brand
• The passion and social profile of the respective owners.

We look forward to keeping you informed as this story develops. In the meantime, download our blueprint document here.